The plastic industry is undoubtedly going through turbulent times. The aftermath of the Plastic Ban in Maharashtra has given rise to a sea of anti-plastic sentiments. Thus, breaking the false myths regarding plastic & plastic disposal is the need of the hour. The All India Plastic Manufacturers Association (AIPMA) is working restlessly towards increasing awareness not only among consumers but also plastic manufactures regarding recycling, repurposing and proper and correct disposal of plastic. AIPMA acts as a liaison between the Plastic manufacturers and Government bodies, to put across their grievances and break the misconceptions surrounding plastic.